URL Structure and SEO-Friendly URLs

Course: Digital Marketing

Module: Search Engine Optimization (SEO)

Topic: URL Structure, URL Optimization, Website Architecture, and SEO-Friendly URL Best Practices

Course Link: JustAcademy Digital Marketing Course

Demo Link: Register for Digital Marketing Course Demo

1. Introduction to URL Structure

A URL (Uniform Resource Locator) is the address used to access a webpage, image, document, video, or another resource on the internet. Every accessible webpage generally has a URL that identifies its location.

URL structure is an important part of website organization and technical SEO. A well-planned URL helps visitors understand what a page is about before opening it. It also provides context about the relationship between a webpage and the rest of a website.

For example, consider the following URL:

https://www.example.com/digital-marketing/seo/url-structure

This URL indicates that the page is related to URL structure and belongs to the SEO section of a digital marketing website.

Compare it with the following URL:

https://www.example.com/page.php?id=8293&cat=47&ref=abc

The second URL may function correctly, but its purpose is less obvious to a human reader. A descriptive URL is often easier to understand, share, maintain, and organize.

Google recommends using simple, descriptive URLs and organizing website content logically. However, a keyword-rich URL alone does not guarantee higher rankings. URL structure should support useful content, crawlability, usability, and a consistent website architecture.

2. Learning Objectives

After completing this topic, learners will be able to:

• Understand the meaning and purpose of a URL.
• Identify the main components of a URL.
• Understand the relationship between URL structure and SEO.
• Create readable, descriptive, and SEO-friendly URLs.
• Use hyphens and keywords appropriately in URL paths.
• Organize website pages into logical directories and categories.
• Identify common URL optimization mistakes.
• Understand URL parameters, fragments, and URL encoding.
• Recognize duplicate URL and canonicalization issues.
• Plan redirects when changing existing URLs.
• Audit URL structures using SEO tools.
• Develop a practical URL optimization plan for a digital marketing website.

3. What Is a URL?

A URL is the address that identifies a resource on the web. Users enter URLs into a browser, click links containing URLs, or access pages through search results.

Example of a URL

https://www.example.com/blog/seo-friendly-urls?source=newsletter#best-practices

This example contains several components, including the protocol, hostname, path, query string, and fragment.

Why URLs matter

• Identification: A URL identifies the address of a resource.
• Navigation: URLs allow users to open and share webpages.
• Website organization: URL paths can represent categories and content relationships.
• SEO: Descriptive URLs can help search engines and users understand page topics.
• Technical management: URL consistency helps with crawling, indexing, analytics, redirects, and canonicalization.

4. Components of a URL

A URL can contain several components. Not every URL includes every component.

4.1 Protocol

The protocol specifies how the browser communicates with the website. Modern websites commonly use HTTPS, which encrypts communication between the browser and server.

https://www.example.com

HTTPS is recommended for website security. It should be implemented correctly across the website, with HTTP versions redirected to the preferred HTTPS URLs where appropriate.

4.2 Domain name

The domain name identifies the website's address.

www.example.com

Businesses should choose a clear, memorable domain that represents their brand. Keywords in a domain name should not be treated as a substitute for helpful content or sound SEO practices.

4.3 Path

The path identifies a particular location or resource within a website.

/digital-marketing/seo/url-structure

Paths can be organized into directories that represent related topics, services, product categories, or other content groups.

4.4 Query parameters

Query parameters are added after a question mark. They usually pass information such as a search term, filter, sorting preference, or tracking value.

https://www.example.com/products?category=shoes&sort=price

In this example, category=shoes identifies a category and sort=price specifies a sorting preference. Parameters can be useful, but unnecessary combinations may create many URLs with duplicate or very similar content.

4.5 Fragment identifier

A fragment begins with a hash symbol (#) and commonly points to a section within a page.

https://www.example.com/seo-guide#keyword-research

The fragment can help a visitor jump to the keyword research section. Google generally does not use URL fragments to identify different page content for indexing. If an application uses fragments to represent entirely different pages, its routing and URL design should be reviewed.

5. What Are SEO-Friendly URLs?

SEO-friendly URLs are web addresses designed to be understandable, descriptive, consistent, and technically accessible. They communicate the subject of a page without unnecessary complexity.

Example of an SEO-friendly URL

https://www.example.com/blog/keyword-research-guide

Example of a less descriptive URL

https://www.example.com/article.php?id=781&cat=4&session=xyz123

The first example communicates the topic directly. The second contains technical parameters that may not be useful to a visitor.

Characteristics of a good URL

• It describes the page's main topic.
• It uses readable words rather than unnecessary identifiers.
• It avoids excessive parameters and irrelevant information.
• It separates words using hyphens where appropriate.
• It uses a consistent capitalization convention.
• It follows a logical website structure.
• It resolves to the intended page without errors or redirect chains.
• It avoids creating unnecessary duplicate URLs.
• It is stable enough to avoid frequent changes.

6. Importance of URL Structure in SEO

6.1 Helps users understand page topics

A descriptive URL allows users to estimate what a page contains before opening it. This can improve confidence when users encounter the page in search results, messages, or shared links.

6.2 Supports website organization

A consistent URL structure can reflect the website's information architecture. For example, course pages can live under a course directory, while SEO tutorials can live under a blog or learning directory.

6.3 Helps search engines interpret page context

Readable URL words can provide additional context about a page. Search engines also use many other signals, including page content, links, and canonicalization signals. A descriptive URL should support the content rather than replace it.

6.4 Can contribute to clear search-result breadcrumbs

Google may use words in URL paths to help understand and display breadcrumb information. A logical hierarchy can make a search result easier for users to interpret, although the displayed breadcrumb is not guaranteed to match every URL segment exactly.

6.5 Supports technical SEO

Consistent URLs help website owners manage crawling, indexing, internal links, redirects, sitemaps, analytics, and canonical URLs.

6.6 Helps maintain a website as it grows

When hundreds or thousands of pages are added, logical paths and naming conventions make content easier to organize and manage.

Important: SEO-friendly URLs are a supporting optimization. A good URL alone cannot guarantee indexing, traffic, or higher rankings.

7. Best Practices for Creating SEO-Friendly URLs

7.1 Use descriptive words

Choose words that accurately describe the page. Avoid URLs that rely entirely on random numbers or database identifiers when a meaningful path is practical.

Recommended:

https://www.example.com/services/seo-audit

Less descriptive:

https://www.example.com/service?id=5832

7.2 Include the primary topic naturally

Use the main subject of the page in the URL when it fits naturally. Do not repeat multiple versions of the same keyword merely to influence rankings.

Recommended:

/blog/on-page-seo-guide

Not recommended:

/blog/best-seo-on-page-seo-guide-seo-tips

7.3 Use hyphens to separate words

Hyphens make multiword URL paths easier to read. Google recommends hyphens rather than underscores for separating words in URLs.

7.4 Keep URLs concise and meaningful

There is no universal ideal URL character count. The goal is to keep URLs as short as practical while preserving enough information to describe the page.

Long and unclear:

/blog/the-complete-and-best-guide-to-learning-all-about-search-engine-optimization-for-beginners-in-2026

More concise:

/blog/seo-guide-for-beginners

7.5 Use lowercase consistently

URLs can be case-sensitive, especially in their path components. For example, /SEO-Guide and /seo-guide may be treated as different URLs. Choose a consistent convention, commonly lowercase, and configure redirects if alternate versions should resolve to the same page.

7.6 Avoid unnecessary stop words only when appropriate

Words such as "and," "the," and "for" may sometimes be removed to make a URL shorter. However, readability and meaning are more important than removing every small word.

Example:

/guide-to-seo-for-beginners

This is readable and descriptive. A shorter version such as /seo-beginners-guide may also work if it accurately represents the content.

7.7 Avoid unnecessary dates

Do not add dates to URLs unless they are useful for the content's identity or organization. A date-free URL may remain appropriate even when an evergreen article is updated.

Example:

/blog/keyword-research-guide

For a date-specific news article or event archive, including a date may be appropriate.

7.8 Avoid session IDs and irrelevant parameters

Session identifiers and unnecessary tracking values can create multiple versions of a URL. Avoid putting session IDs in URLs when cookies or other suitable mechanisms can be used instead.

Less desirable:

/course?course_id=42&session_id=ab123&ref=tracking

Potentially cleaner:

/courses/digital-marketing

7.9 Use the audience's language

Use language that the intended audience understands. For multilingual websites, consider localized URL paths where appropriate and maintain a clear relationship between language versions.

7.10 Maintain consistent URL conventions

Decide how your website will handle trailing slashes, capitalization, directory names, and URL extensions. Apply the same rules consistently and avoid unnecessary alternate versions of the same page.

8. URL Structure and Website Architecture

Website architecture describes how pages are organized and connected. A logical URL structure can support that architecture by grouping related content into directories.

Example of a digital marketing website

https://www.example.com/
https://www.example.com/courses/
https://www.example.com/courses/digital-marketing/
https://www.example.com/blog/
https://www.example.com/blog/seo/
https://www.example.com/blog/seo/url-structure/
https://www.example.com/services/
https://www.example.com/services/content-marketing/

This structure separates courses, blog content, and services. Visitors can understand the site's main categories from its paths.

Benefits of logical directories

• Related content is grouped together.
• URLs are easier for teams to manage.
• Website sections are easier to audit.
• Content relationships can be easier for users to understand.
• Large websites can manage content and technical SEO more systematically.

Do not create unnecessary directory levels. The URL should reflect a useful organization, not an arbitrary hierarchy.

9. URL Structure for Different Website Types

9.1 Blog website

/blog/
/blog/seo/
/blog/seo-friendly-urls/
/blog/keyword-research-guide/

Blog URLs should describe the article and follow a consistent category strategy. Categories should be useful rather than created solely to insert extra keywords into the URL.

9.2 E-commerce website

/products/
/products/shoes/
/products/running-shoes/
/products/running-shoes/model-name/

E-commerce websites should avoid generating an excessive number of crawlable URL variations through filters and sorting options. Product variants, filters, and canonical URLs need careful planning.

9.3 Educational website

/courses/
/courses/digital-marketing/
/courses/web-development/
/courses/data-analytics/

Course URLs should clearly identify each course and remain stable while the course page continues to serve the same purpose.

9.4 Local business website

/services/
/services/seo/
/locations/mumbai/
/locations/pune/

Location-specific URLs are useful when each page contains meaningful, distinct information for that location. Creating many nearly identical location pages without useful local content should be avoided.

9.5 Portfolio website

/portfolio/
/portfolio/ecommerce-website/
/portfolio/brand-identity-project/

Project URLs should describe the work and make it easy for visitors to navigate between relevant examples.

10. URL Parameters and Their SEO Impact

URL parameters are values added after a question mark. They are commonly used for filtering, sorting, search, pagination, and analytics.

Example

https://www.example.com/products?category=shoes&color=black&sort=price

The parameters can help the website display a specific product selection. However, multiple combinations may create many URLs that show similar content.

Common parameter types

Best practices for parameters

• Use parameters only when they serve a clear functional or measurement purpose.
• Use standard URL encoding and parameter separators.
• Avoid creating unnecessary combinations of filters.
• Keep internal links consistent for the same destination.
• Review whether parameter URLs should be indexed.
• Use canonical tags where appropriate to consolidate duplicate or closely related versions.
• Do not assume that every parameter URL should be blocked or canonicalized; evaluate its content and intended search visibility first.

11. URL Encoding and Special Characters

URLs follow technical rules for characters and encoding. Some characters need percent encoding when they appear in particular URL components.

Example

https://www.example.com/search?q=digital%20marketing

In this example, %20 represents an encoded space in the query value.

URL encoding best practices

• Use valid URL syntax.
• Encode characters when required by URL standards.
• Avoid inserting literal spaces into URL paths.
• Use readable ASCII words for common English-language slugs where practical.
• Ensure links point to the intended destination after encoding.
• Test URLs containing non-English characters or special symbols.

12. URL Slugs and How to Optimize Them

A URL slug is the descriptive portion of a URL path that identifies a particular page, often the final segment.

Example:

https://www.example.com/blog/seo-friendly-urls

In this URL, seo-friendly-urls is the slug.

How to create a good slug

1. Identify the main subject of the page.
2. Choose a few descriptive words that communicate the topic.
3. Separate words with hyphens.
4. Use lowercase consistently.
5. Remove irrelevant tracking values and unnecessary text.
6. Avoid repeating the same keyword.
7. Check that the slug matches the page content.
8. Keep the slug stable after the page is published.

Slug optimization examples

13. URL Structure Mistakes to Avoid

14. Duplicate URLs and Canonicalization

Duplicate URLs occur when the same or very similar content can be accessed through multiple addresses. This can happen because of tracking parameters, alternate URL conventions, filters, or inconsistent internal linking.

Example of duplicate URL variations

https://www.example.com/seo-guide
https://www.example.com/seo-guide?utm_source=email
https://www.example.com/SEO-guide

Depending on the server and application, these URLs may return the same content or different responses. Website owners should identify the intended preferred URL and keep internal links consistent.

What is a canonical URL?

A canonical URL is the preferred URL that a website identifies for a page when duplicate or closely related versions exist. The canonical link element can communicate that preference to search engines.

Example of a canonical tag

<head>
  <link rel="canonical"
        href="https://www.example.com/seo-guide">
</head>

The canonical URL should be an appropriate, accessible version of the page. Canonical tags are signals rather than absolute commands, so search engines may select a different canonical if other evidence conflicts.

Canonicalization best practices

• Choose the preferred URL for each indexable page.
• Use consistent URLs in internal links.
• Include preferred URLs in XML sitemaps.
• Use self-referencing canonical tags where appropriate.
• Avoid canonicalizing unrelated pages to a single URL.
• Use redirects when a duplicate URL should permanently lead to another URL.

15. URL Redirects and SEO

A redirect sends visitors and crawlers from one URL to another. Redirects are useful when a page has moved, a URL has changed, or duplicate URLs need to be consolidated.

15.1 301 redirect

A 301 redirect indicates that a resource has moved permanently. It is commonly used when replacing an old URL with a permanent new URL.

Example:

Old URL: /seo-basics
New URL: /seo-guide

When the old page has been permanently replaced, redirect it to the most relevant new page.

15.2 302 redirect

A 302 redirect indicates a temporary move. Use an appropriate temporary redirect when the original URL is expected to remain the preferred address.

Redirect best practices

• Create a redirect map before changing many URLs.
• Redirect old pages to their closest relevant replacements.
• Avoid redirecting every deleted page to the homepage.
• Prevent long chains of redirects where possible.
• Update internal links to point directly to the final URL.
• Update XML sitemaps to contain the preferred live URLs.
• Test redirects and verify that the destination returns the expected response.

16. URL Structure and Internal Linking

Internal links connect pages within the same website. Good internal linking helps visitors navigate related content and allows crawlers to discover pages.

Example

<a href="/blog/keyword-research">Keyword research guide</a>
<a href="/blog/heading-tags">Heading tags and content structure</a>
<a href="/blog/seo-friendly-urls">SEO-friendly URL guide</a>

Use descriptive anchor text that explains the destination. Ensure the linked URLs resolve correctly and follow the site's preferred URL conventions.

Internal linking best practices

• Link to important pages from relevant sections of the website.
• Use descriptive anchor text rather than relying exclusively on "click here."
• Check for broken internal links.
• Use the preferred URL version consistently.
• Avoid unnecessary redirect hops in internal navigation.
• Ensure important pages can be reached through crawlable links.

17. URL Structure for Multilingual Websites

Multilingual websites provide content in different languages. Their URL structure should make the language or regional version clear when appropriate.

Example using language directories

https://www.example.com/en/digital-marketing/
https://www.example.com/hi/digital-marketing/
https://www.example.com/fr/marketing-numerique/

This structure uses language-related directories to distinguish different versions of content.

Best practices

• Choose a consistent method for identifying language and regional versions.
• Ensure each language URL contains appropriate content for that audience.
• Use suitable internal links between language versions.
• Consider hreflang annotations when appropriate for regional or language targeting.
• Avoid redirecting all visitors automatically in a way that prevents crawlers or users from accessing other versions.

18. How to Audit URL Structure

A URL audit identifies structural issues that could affect usability, crawling, indexing, or website maintenance.

Step 1: Collect website URLs

Gather URLs from an XML sitemap, website crawler, content management system, or analytics reports.

Step 2: Review readability

Check whether each URL communicates the page topic and whether unnecessary identifiers or parameters can be removed safely.

Step 3: Check response status codes

Identify pages returning 404 errors, server errors, unexpected redirects, or other unintended responses.

Step 4: Find duplicate URL patterns

Review HTTP and HTTPS versions, hostname variations, case differences, trailing slash variations, and parameter-based duplicates.

Step 5: Review canonical tags

Verify that canonical tags point to the intended preferred URLs and that those destinations are accessible.

Step 6: Review internal links

Identify internal links that point to redirects, broken URLs, or non-preferred URL versions.

Step 7: Review XML sitemaps

Ensure the sitemap lists the preferred, canonical URLs intended for indexing rather than broken or redirected destinations.

Step 8: Create an action plan

Prioritize issues based on their impact, the number of affected pages, and the risk of changing established URLs.

19. Tools for URL Optimization

Tool features, limits, and reports vary. Verify important issues directly before making changes to live URLs.

20. Practical Project: Optimize URLs for a Digital Marketing Website

Project objective: Design a clean URL structure for a digital marketing training website and identify opportunities to improve readability, consistency, and technical SEO.

Step 1: Identify the main website sections

• Courses
• SEO learning resources
• Digital marketing services
• Blog articles
• Contact and registration pages

Step 2: Create the URL hierarchy

https://www.example.com/
https://www.example.com/courses/
https://www.example.com/courses/digital-marketing/
https://www.example.com/blog/
https://www.example.com/blog/seo/
https://www.example.com/blog/seo-friendly-urls/
https://www.example.com/blog/heading-tags/
https://www.example.com/blog/meta-descriptions/
https://www.example.com/register/
https://www.example.com/contact/

Step 3: Define naming rules

• Use lowercase paths.
• Use hyphens to separate words.
• Keep slugs descriptive and relevant.
• Avoid unnecessary query parameters.
• Use consistent trailing slash conventions.
• Keep established URLs stable unless a change has a clear benefit.

Step 4: Audit example URLs

These are illustrative examples, not instructions to change an existing live website without reviewing its current URL, traffic, backlinks, canonical signals, and redirect requirements.

Step 5: Create a redirect plan

If an existing URL must change, document the old URL, the new URL, the reason for the change, and the appropriate redirect. Test the redirects before publishing.

Step 6: Validate the final implementation

• Check that each important URL loads successfully.
• Verify that redirects lead directly to the intended destinations.
• Check canonical tags and internal links.
• Update the XML sitemap where necessary.
• Monitor indexing and organic performance after deployment.

21. Before-and-After URL Optimization Example

Before optimization

https://www.example.com/index.php?id=92&cat=7&session=abc
https://www.example.com/SEO_Guide
https://www.example.com/blog/best-seo-seo-url-tips
https://www.example.com/page?ref=tracking123

Potential improved structure

https://www.example.com/blog/seo-guide/
https://www.example.com/blog/seo-friendly-urls/
https://www.example.com/blog/url-optimization-tips/

Improvements: The proposed URLs use descriptive terms, lowercase paths, and hyphens. They remove unnecessary information where it does not identify a distinct page.

Important: The old and new examples are illustrative. If URLs already exist, preserve their identity when possible and implement suitable redirects or canonicalization only after verifying that the destination represents the same or a genuinely relevant replacement page.

22. Interview Questions and Answers

Q1. What is a URL?

Answer: A URL, or Uniform Resource Locator, is an address used to locate a resource on the internet.

Q2. What is URL structure?

Answer: URL structure is the arrangement of URL components, including the scheme, hostname, path, query parameters, and optional fragment.

Q3. What is an SEO-friendly URL?

Answer: An SEO-friendly URL is a readable, descriptive, consistent address that accurately represents its page and follows sound technical conventions.

Q4. Why is URL structure important for SEO?

Answer: It supports clear website organization, helps users understand page topics, and can assist search engines with interpreting and crawling the site.

Q5. What is a URL slug?

Answer: A URL slug is the descriptive part of a path that identifies a particular page, such as seo-friendly-urls.

Q6. Why are hyphens recommended in URLs?

Answer: Hyphens separate words and make URL paths easier to read. Google recommends hyphens instead of underscores for word separation.

Q7. Should keywords be included in URLs?

Answer: Relevant descriptive words can be included naturally, but keyword stuffing should be avoided. A keyword-rich URL does not guarantee better rankings.

Q8. What is a URL parameter?

Answer: A URL parameter is a key-value pair, such as ?category=shoes, used to pass information to a website or application.

Q9. What is a canonical URL?

Answer: A canonical URL is the preferred URL identified for a page when duplicate or closely related versions exist.

Q10. What is a 301 redirect?

Answer: A 301 redirect indicates that a resource has moved permanently to another URL.

Q11. What is the difference between a 301 and a 302 redirect?

Answer: A 301 is used for a permanent move, while a 302 indicates a temporary move. Choose the redirect that reflects the actual situation.

Q12. Are long URLs bad for SEO?

Answer: Long URLs are not automatically bad. However, unnecessarily complex URLs can be difficult to read and manage. Use a concise URL that communicates the page topic.

Q13. What are duplicate URLs?

Answer: Duplicate URLs are different addresses that return the same or substantially similar content.

Q14. What is URL encoding?

Answer: URL encoding represents certain characters in a format suitable for URLs, often using percent signs followed by hexadecimal values.

Q15. Which tools can help audit URL structure?

Answer: Google Search Console, Screaming Frog SEO Spider, SEO audit platforms, browser developer tools, and XML sitemap checks can help identify URL-related issues.

23. Practical Exercises

Exercise 1: Identify URL components

Analyze the following URL and identify the protocol, domain, path, query string, and fragment.

https://www.example.com/blog/seo-guide?source=email#best-practices

Expected answer:

• Protocol: https
• Domain: www.example.com
• Path: /blog/seo-guide
• Query string: ?source=email
• Fragment: #best-practices

Exercise 2: Improve URL slugs

Rewrite the following slugs using clear, descriptive words and hyphens:

• SEO_BEST_TIPS
• page?id=102
• best-seo-seo-guide
• digitalmarketingcourse

Possible answers:

• seo-best-tips
• seo-guide if it accurately describes the page
• seo-guide
• digital-marketing-course

Exercise 3: Plan a website hierarchy

Create a URL structure for a digital marketing website that includes courses, SEO articles, social media resources, and contact information. Keep the paths consistent and descriptive.

Exercise 4: Audit an existing website

1. Collect at least ten URLs from a website.
2. Identify unclear or inconsistent URL patterns.
3. Check for unnecessary parameters and duplicate versions.
4. Review the status codes of the URLs.
5. Check canonical tags and internal links.
6. Recommend improvements and document any required redirects.

24. Quick Revision Notes

• URL stands for Uniform Resource Locator.
• A URL may include a scheme, hostname, path, query string, and fragment.
• SEO-friendly URLs should be descriptive, readable, and consistent.
• Use hyphens to separate words in new URL paths.
• Use lowercase consistently where appropriate.
• Avoid unnecessary parameters, identifiers, and keyword repetition.
• Organize website pages into logical directories.
• URL parameters can create many similar page variations if not managed carefully.
• Canonical tags can indicate the preferred version of duplicate or similar pages.
• Use suitable redirects when a URL moves permanently or temporarily.
• Keep internal links and XML sitemaps consistent with preferred URLs.
• Audit status codes, redirects, canonical tags, and duplicate patterns.
• Do not change established URLs without evaluating the risks and planning redirects.
• URL optimization supports SEO but does not guarantee rankings.

25. Final URL Optimization Checklist

• Every important page has a clear and appropriate URL.
• The URL accurately represents the page's content.
• The path uses readable words and hyphens where appropriate.
• Capitalization and trailing slash conventions are consistent.
• Unnecessary parameters and session identifiers are avoided.
• The website uses HTTPS correctly.
• Important pages can be discovered through crawlable links.
• Internal links point to the preferred URL versions.
• Canonical tags are accurate where needed.
• The XML sitemap contains the intended canonical URLs.
• Redirects are relevant and do not form unnecessary chains.
• Broken links and unexpected error responses are corrected.
• URL changes are documented and monitored.
• The structure remains understandable as the website grows.

26. Conclusion

URL structure is an important part of website architecture and technical SEO. Clear, descriptive URLs help visitors understand page topics, support logical organization, and provide useful context to search engines. A consistent URL strategy also makes it easier to maintain internal links, canonical tags, redirects, and XML sitemaps.

For effective URL optimization, focus on readability, relevance, consistency, crawlability, and long-term stability. Avoid unnecessary parameters, duplicate URL variations, keyword stuffing, and unplanned URL changes. Always evaluate existing pages carefully before modifying established URLs.

To explore digital marketing and SEO learning opportunities, visit the JustAcademy Digital Marketing Course. You can also visit the Digital Marketing Course Demo Registration page.

27. Additional Learning Resources

• Google Search Central: URL Structure Best Practices
• Google Search Central: SEO Starter Guide
• Google Search Central: Consolidate Duplicate URLs