Keyword Research
Understanding search intent.
Using keyword research tools.
Short-tail vs long-tail keywords.
On-Page SEO
Title tags and meta descriptions.
URL structure and internal linking.
Header tags (H1–H6) optimization.
Image optimization and alt tags.
Technical SEO
Website speed optimization.
Mobile-friendly design.
XML sitemaps and robots.txt.
Fixing crawl errors.
Off-Page SEO
Backlink building strategies.
Guest posting basics.
Social signals and brand authority.
Content Optimization
Creating SEO-friendly content.
Content structure and readability.
Avoiding duplicate content.
Local SEO
Google Business Profile optimization.
Local citations.
Location-based keyword targeting.
SEO Tools
Using Google Search Console and Google Analytics.
SEO audit tools overview.
Link Building Techniques
White-hat vs black-hat SEO.
Anchor text strategy.
E-commerce SEO
Product page optimization.
Schema markup basics.
SEO Reporting & Analytics
Tracking rankings and traffic.
Measuring conversion rates.
Creating SEO performance reports.
SEO Strategy & Planning
Building an SEO roadmap.
Competitor analysis.
Hands-on Projects
Website SEO audit.
Keyword strategy for a sample website.
Optimizing a webpage for ranking.